Feeviews.com How to Talk to Your Sellers About Offering a Buyer Agent Incentive
Sellers are no longer obligated to offer compensation to buyer agents. But optional doesn’t mean irrelevant. Listing agents now need to have a clear, informed approach to guiding sellers through the implications of offering an incentive to the buyer’s side. That conversation is more nuanced than it used to be. Why Buyer Agent Incentives Still Matter Buyer agent fees are no longer displayed in the MLS, but the impact of those incentives hasn’t disappeared. A recent Marketplace study analyzing tens of thousands of listings across 30 markets found that homes offering below-market commissions got fewer views on Redfin and were […]